Out-Perform the Competition and Stand Out from the Crowd: Balance Expectations, Says Author

Expectations are what we think will happen. Reality is what actually happens. There's a big discrepancy between the two because we usually expect too MUCH or too LITTLE. Either one causes big-time problems. And that's why we must be reasonable, fair, and balanced when setting expectations, says author Connie Podesta in "10 Ways to Stand Out from the Crowd".